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ON THE ROAD WITH KELLY NEDERLOF

On the road with @kellynederlof. She is crazy about stripes, dots and of course PINK! This Amsterdam based girl lives in the west part of town and making wonderful pictures seems to be a piece of cake for her. We are a big fan of this 29-year old pink fanatic. She also contributes as a creative mind and social expert at Happinez and Dopper and works as a freelancer for companies such as &Other Stories. For now, we spoke to here about her new bike!

 

 

How can you describe your personal style (according to your social media)?

I can say that people see me as a girly girl. But in real life I am kind of the opposite of that. I like to get outside and wander through the city. In the last few years I have created a radar for everything which contains stripes, dots or pink (or a combination of those three). The virus is highly contagious, because I’m actually receiving messages from my followers who tells that there is a new pair of jeans at the Topshop with pink dots! I love that interactive part of social media.

 

At a certain moment I started to realize that it is attractive to people if you focus on a few specific points you really like, you’re able to create your own niche. It can give you some sort of guideline in your work. People will start to recognise your work and will associate you with this style. I am working with a lot of pastels for my freelance work and those colours have infiltrated in my Instagram account as well. In this way I try to create consistency in everything I do. All of these things happened very naturally. Maybe after a few years it will be to something completely different.

 

 

What was the beginning of everything you are busy with right now?

I am now 29 years old so I have been pretty comfortable in the Instagram/Facebook scene for a while. I’ve been using Instagram since the very beginning, since late 2010. In the beginning I wasn’t that active and saw it more as a diary instead of a platform you can use to show your work. The first pictures are still there, so if you want a RSI finger, you have to scroll for a while, haha. But the way I use the app changed a lot over time and therefore there has been, I can say, some good progress in my Instagram feed.

 

So, where do you see yourself in a few years?

As a freelance creative, every week is different and being flexible in hours gives me the opportunity to create some time for other new things. I am not a person who is made to work at an office, even though the people at for instance the Happinez office are the best colleagues you can imagine. It is not a match made in heaven to put me in a room to work. I hope that I can be on the road and explore things. That will be my focus for the years to come. I am convinced that if you want something it is not coming to you itself. You have to say it out loud and maybe visualize it to make people understand what you want and where you are heading to.

 

 

 

What or who is your inspiration and where do you get it from?

There isn’t anybody who I follow obsessively, but there are a few people that have a strong focus or unique thing that keeps my attention to their life. For example Innika Choo (AKA @innika), she is a Swedish girl who lives on Bali, an up-and-coming island. She has her own label, but also a very cute family! On her Instagram she posts things about her family and other experiences. Her captions are always on point. They make me laugh time after time. Another beginning artist who I admire in style and personality is @porcelinehope, a Belgian photographer.

 

 

How do you like your new showpiece?

It’s going super fast! Even cycling in the pouring Dutch rain seems to be less of a pain in the ass. Sometimes when I’m biking through Amsterdam I hear people whispering behind me; Look at that girl! She has a nice bike! Today I am wearing my pink All Stars and pink scarf. Combined with my pink bike that gives people the full pink experience. On top of that, the bike is very photogenic!

 

Which hotspot is a must when you are biking around the city?

What I like to do when I have a day off is to escape from the city and seize a place in the surroundings of the EYE Filmmuseum. It is that big spaceship building on the other side of ‘Het IJ’. The architecture is amazing and it has a very photogenic wall on the backside. When I go there it is usually with some friends to relax and drink some wine in the sun. Spring is coming so with my new bike I am ready to steal the show.

 

If you can put on a song while you are cycling, which song would it be?

That’s a short story, because I do not listen to music on my bike. I love to listen to what is happening around me and blend into that. But if I had to chose I would say some songs of Air (Kelly Watch the Stars & All I Need) and ‘Seven Days in June’ by Jamiroquai. It has this mellow, chill vibe. I can imagine myself cycling with some sunrays on me and my bike.

 

Last but not least, how should you describe Veloretti in a few words?

The first thing that pops up in my mind is craftsmanship. You describe the process of your bikes so perfect that I fully get into the way that it is made. You, as a brand, radiate positivity. No hassle & go with the flow!

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